The Enduring Legacy: A History of Bluegreen Vacations

In this captivating piece, we delve into the history of Bluegreen Vacations, exploring the company’s remarkable journey in the timeshare industry. Embarking on a journey through time, we uncover the genesis of Bluegreen Vacations, its groundbreaking innovations, and the enduring legacy it has forged in the world of vacation ownership.

Key Takeaways:

  • Founded in 1966 as Patten Realty, Inc.
  • Currently known as Bluegreen Vacations®
  • Operates in the vacation ownership industry
  • Has over 220,000 owners
  • Offers vacation experiences across various destinations
  • Is a wholly owned subsidiary of Hilton Grand Vacations

History Of Bluegreen Vacations

History Of Bluegreen Vacations

Timeshare vacations have transformed over the years, and Bluegreen Vacations has been a leading force in shaping that evolution. Let’s dive into the rich History Of Bluegreen Vacations and explore how it became a vacation ownership powerhouse.

The Genesis: Patten Realty, Inc.

In 1966, Patten Realty, Inc. laid the foundation for what would become Bluegreen Vacations. The company initially focused on real estate in Florida.

Transition to Vacation Ownership: The 1970s

The 1970s marked a pivotal shift for Patten Realty. Recognizing the growing popularity of vacation ownership, the company ventured into the timeshare market. This strategic move paved the way for its future success.

The Bluegreen Era: The 1980s and Beyond

In the 1980s, Patten Realty underwent a rebranding, officially becoming Bluegreen Corporation. The name change symbolized the company’s unwavering commitment to the vacation ownership industry. Over the following decades, Bluegreen Vacations expanded its portfolio, introduced innovative concepts, and established a loyal owner base.

A Subsidiary of Hilton Grand Vacations

In recent years, Bluegreen Vacations became a wholly-owned subsidiary of Hilton Grand Vacations. This strategic alliance has further strengthened Bluegreen’s position in the vacation ownership landscape and provided access to a broader network of destinations.

A Legacy of Innovation and Excellence

Today, Bluegreen Vacations stands as a leader in the timeshare industry. With over 220,000 owners, the company offers a diverse range of vacation experiences across various destinations. Its commitment to quality, innovation, and customer satisfaction has earned Bluegreen Vacations a reputation as a trusted provider of memorable vacation experiences.

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Focus on Quality and Innovation: A Cornerstone of Bluegreen Vacations

History Of Bluegreen Vacations

At Bluegreen Vacations, quality and innovation have been the guiding principles that have shaped our journey over the decades. Our unwavering commitment to providing exceptional vacation experiences has been the driving force behind our growth and success.

Our resorts are meticulously designed and maintained to offer our owners and guests a luxurious and comfortable home away from home. From spacious and well-appointed accommodations to world-class amenities, we strive to create memorable and enjoyable vacations.

Innovation has also been an integral part of our DNA. We continuously explore new ways to enhance our offerings and meet the evolving needs of our guests. Our Bluegreen Escapes program provides an array of options to expand vacation possibilities beyond our own resorts, opening up a world of travel experiences.

Our dedication to quality and innovation is evident in every aspect of our operations. Our team is passionate about providing personalized service that goes above and beyond to ensure guest satisfaction. We also invest heavily in technology to streamline processes, enhance communication, and improve the overall vacation experience.

Key Takeaways:

  • Quality and innovation have been central to Bluegreen Vacations’ success.
  • Our resorts offer luxurious accommodations and world-class amenities.
  • Bluegreen Escapes expands vacation possibilities beyond our own resorts.
  • We are committed to personalized service and ongoing innovation.


Product Offerings

Hilton Grand Vacations (HGV) acquired Bluegreen Vacations in January 2024, adding diversity to its portfolio with over 200,000 new members and access to 14 new geographic locations.

HGV’s Product Offerings

HGV offers a wide range of product offerings to meet the needs of its diverse customer base. HGV’s portfolio includes vacation ownership resorts, vacation exchange programs, and a variety of other travel products. The company’s resorts offer a variety of amenities and activities, including swimming pools, fitness centers, restaurants, and more. HGV’s exchange program allows members to use their vacation ownership points to book vacations at a variety of resorts worldwide.

Bluegreen Vacations’ Product Offerings

Before the acquisition by HGV, Bluegreen Vacations offered a variety of product offerings, including timeshare resorts, vacation rentals, and a variety of other travel products. Bluegreen’s resorts offered a variety of amenities and activities, including swimming pools, fitness centers, restaurants, and more. Bluegreen also offered a variety of vacation rental options, including villas, condos, and cabins.

Key Differences

There are a few key differences between the product offerings of HGV and Bluegreen Vacations.

  • **HGV’s resorts are typically larger and offer more amenities than Bluegreen’s resorts. HGV also has a wider variety of resorts to choose from.
  • **Bluegreen Vacations offers a wider variety of vacation rental options than HGV. Bluegreen also offers a wider variety of travel products, including tours, activities, and more.


HGV’s acquisition of Bluegreen Vacations is a significant development in the vacation ownership industry. The acquisition gives HGV a broader range of product offerings and a larger customer base. It also gives Bluegreen Vacations access to HGV’s global sales and marketing network.

Key Takeaway:

  • HGV’s product offerings include vacation ownership resorts, vacation exchange programs, and a variety of other travel products.
  • Bluegreen Vacations offers a variety of product offerings, including timeshare resorts, vacation rentals, and a variety of other travel products.
  • The acquisition of Bluegreen Vacations by HGV gives HGV a broader range of product offerings and a larger customer base.

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Financial Performance and Industry Recognition

Bluegreen Vacations, a renowned name in the timeshare industry, boasts a remarkable legacy of financial success and industry recognition. Let’s dive into the company’s financial performance and the accolades it has earned along its journey:

Financial Performance: A Consistent Track Record

Over the past year, Bluegreen Vacations has consistently outperformed industry benchmarks. In Q4 2022, the company achieved impressive growth in several key financial metrics:

  • Guest tours surged by 14% to 243,448, indicating a strong demand for the company’s offerings.
  • System-wide sales of Vacation Ownership Interests (VOIs) increased by 12% to $186.5 million, showcasing the company’s ability to generate revenue.

Despite a decline in vacation packages sold, Bluegreen Vacations’ financial position remains robust. The company continues to invest in strategic initiatives to enhance shareholder value and drive long-term growth.

Industry Recognition: A Testament to Quality and Innovation

Bluegreen Vacations has consistently earned accolades for its exceptional quality, innovation, and commitment to customer satisfaction. Among its notable achievements are:

  • Four Star Rating by RCI (Resort Condominiums International): This prestigious rating reflects Bluegreen Vacations’ dedication to providing exceptional resort experiences.
  • World’s Best Vacation Club and Best Overall Customer Service Awards by Interval International: These awards highlight the company’s unwavering focus on guest satisfaction.
  • Partner of the Year Award by Bass Pro Shops: Bluegreen Vacations’ exclusive partnership with Bass Pro Shops was recognized for its success in driving guest engagement and loyalty.

Key Takeaways:

  • Bluegreen Vacations has consistently achieved strong financial performance, driven by increasing guest tours and VOI sales.
  • The company has received numerous industry awards, recognizing its excellence in resort quality, innovation, and customer service.

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Q1: When was Bluegreen Vacations founded and what was its original name?

Q2: What are the key milestones in the history of Bluegreen Vacations?

Q3: How has the vacation ownership industry evolved over the years and how has Bluegreen Vacations adapted to these changes?

Q4: What are some of the challenges that Bluegreen Vacations has faced over the years?

Q5: What are the company’s plans for the future?

Lola Sofia